Brand Marketing Manager

As part of Platform team, you will lead innovation, communication, and strategy for your own Platform end-to-end in Europe, managing P&L and ensuring global/regional brand consistency.

1. P&L Targets: Sales & volume growth (USG% & UVG%), profitability, market share, funnel value, 5S and communication effectiveness.

2. Portfolio Strategy and Innovation/Renovation Management: Delivery of Breakthrough innovation and OTIF Launch of the right products with the right propositions in the right channels at attractive prices to drive growth and market share.

3. Communication Strategy and Campaign/Communication Asset Delivery: Ensuring 'mental and physical availability' of your platforms' brands through key campaigns & visibility assets

KEY RESPONSIBILITIES:

BIG BET:

• Project management and deliver OTIF.
• Delivering BIG BET's; brand experience toolkit, including comms, packs, POS, TSS.

In home tubs

• Ensure in home tubs growth top line & bottom line and competitively
• Fill portfolio gaps with right product design, deciding on price points, actioning NRM, ensuring outstanding pack designs, knowing lines in the factories inside-out and improve constantly the SC costings.
• Reducing complexity & harmonize to unlock SC cost savings and easier & efficient 6P management of the platform
• Deliver innovation funnel for in home Tubs, that would drive volume on all critical pricepoints and gain market share.
• For value for money segment work closely with Heartbrand team ensuring Wall's Desserts is part of full Season Opening / Extension delivery and Visibility toolkits.

Design for Channel -Champion

• Unlock incremental TO by listing into white space channels (discounters etc.) with custom mixes for desserts business.
• SCC to drive volume to factories that would bring cost savings through scale & savings on fixed costs.

Performance & Growth Management:

• Ensuring CDOR is contributing total IC Category and Refreshment strategy, trade selling stories.