Brand / Sales Activator

Responsibilities

• Participate, with the Regional Sales Manager in the development and execution of annual sales plan for assigned geographic territory
• Manage Company brand portfolio in The Netherlands, travel within territory to actively engage accounts
• Call on and activate accounts on-premise low > high energy including nightlife scene and off-premise including RIT/independent liquor stores in the market under the direction of the Regional Sales Manager and importer Sales Manager/Reps
• Ensure the planning and implementation of sales programming in the market
• Create and Implement creative programs to activate the consumer, including product sampling and demos in both off premise (supermarkets) and on premise (hospitality industry)
• Actively develop and manage relationships with importer personnel i.e., MDs, Marketing Team, Sales Managers/Reps
• Support the Regional Sales Manager in the development and efficient management of all sales budgets
• Manage Company brand portfolio within assigned geography. Ensure proper management of depletions and inventory by SKU (prevent out of stocks and plan for future growth)
• Ensure the planning and execution of price structures in the market
• Ensure POS and other marketing assets are utilized in the field with correct programs
• Participate in the development of program-specific POS
• Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard
• Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel
• Participate in importer planning and sales meetings
• Ensure all Company SKUs are positioned properly and within defined standards